UI/UX Design
Sunnova Email Design System
Worked with the Marketing Cloud team at Sunnova to build a flexible, brand-aligned email design system. It was designed to handle everything from lead generation and partnership outreach to customer updates, billing reminders, and educational content — all while staying true to Sunnova’s look and feel, and scalable enough to grow with our needs.
Role
Art Director/Senior UI Designer
Employer
Sunnova
Areas
Research, Art Direction, UI Design, Strategy
Background
Email was Sunnova’s most effective lead generation channel, but the messaging lacked consistency and cohesion. Campaigns varied widely—from direct lead generation to top-of-funnel educational content—as well as customer transactional and informational emails. This fragmented approach diluted brand identity across communications.
Approach
A modular design system was implemented in Marketing Cloud to streamline email production. Reusable, pre-approved components were created, allowing the email team to quickly build campaigns using drag-and-drop functionality. This significantly improved efficiency, reduced reliance on legal reviews, and accelerated delivery timelines. The comprehensive component library supported a wide range of content types, enhancing both flexibility and brand consistency.
Outcome
Email production time was reduced by more than 50%, and the approval process was significantly streamlined. These improvements not only boosted lead generation but also lowered the risk of emails being flagged as spam.
