Campaign
Shawood Experience Center
Partnered with the Shawood marketing team to design and produce wall wraps, a looping video, and an interactive touchscreen experience for their model home experience center—highlighting the benefits of solar and battery storage. The touchscreen interface was built using Flutterflow as a native Android app to ensure fast, seamless performance. Additionally, sourced a decommissioned solar panel to serve as a physical wall display, giving homebuyers a tangible, up-close look at the technology integrated into their homes.
Role
Art Director
Employer
Sunnova
Areas
Art Direction
Background
Sommers Bend served as a pilot community for the partnership between Sunnova and Shawood. As part of the development, Shawood created an experience center to highlight the unique features of their homes. Sunnova was invited to utilize the garage space to showcase the integrated solar technology. Since electricity is often only noticed when it's unavailable, this immersive experience allowed homebuyers to directly engage with the sustainable energy systems powering their future homes.
Approach
The original request was to install a switch that would simulate a power outage in the home. However, because the home was powered by solar and battery backup, activating the switch would have no visible effect. Instead, we proposed a more engaging solution: an interactive touchscreen interface that educates homebuyers on how the solar and battery systems work together to power the home. Complementary messaging and visuals were placed throughout the garage to highlight key technologies and show where they are installed within the home.
Outcome
The experience center was a major success, earning Shawood four awards from the National Association of Home Builders, including recognition for Best Experience Center. The success was credited to the close, collaborative effort between the Shawood and Sunnova marketing teams. Following the Sommers Bend launch, Shawood awarded Sunnova over 90 additional communities. Located in Temecula, CA, Sommers Bend has also become one of the area's most sought-after communities, with appointments booking months in advance.
