UI/UX →
UI/UX →
Sunnova Website Redesign
Sunnova Website Redesign
Sunnova Website Redesign
Oversaw the redesign of the Sunnova website, collaborating with internal teams and external agencies to optimize user journeys, improve SEO, and increase lead generation through A/B testing and content strategy.
Oversaw the redesign of the Sunnova website, collaborating with internal teams and external agencies to optimize user journeys, improve SEO, and increase lead generation through A/B testing and content strategy.
Role
Role
Art Director/Senior UI Designer
Art Director/Senior UI Designer
Employer
Employer
Sunnova
Sunnova
Areas
Areas
Research, Strategy, Direction, Design
Research, Strategy, Direction, Design
Background
Background
Sunnova was changing its service offering to expand beyond solar and battery. They wanted to add additional services including ev chargers, generators and future products that would help homeowners with their energy challenges.
The design had not been changed in a few years and was heavily angled around solar power. It also had a focus on specific products and direct lead capturing without moments to understand the product.
Sunnova was changing its service offering to expand beyond solar and battery. They wanted to add additional services including ev chargers, generators and future products that would help homeowners with their energy challenges.
The design had not been changed in a few years and was heavily angled around solar power. It also had a focus on specific products and direct lead capturing without moments to understand the product.
Content Mapping
Content Mapping
Site Mapping
Site Mapping
Approach
Approach
We mapped out the existing high-value content and the existing site structure. Taking that existing structure we tested various navigation structures to test the navigation structures. We created a new section to focus around homeowner challenges so that they wouldn’t have to choose specific products but focus on the challenge they wanted to solve and the relevant products would be displayed.
Working with numerous internal and external stakeholders, the design was implemented in months with minimal negative impacts to SEO value and traffic.
We mapped out the existing high-value content and the existing site structure. Taking that existing structure we tested various navigation structures to test the navigation structures. We created a new section to focus around homeowner challenges so that they wouldn’t have to choose specific products but focus on the challenge they wanted to solve and the relevant products would be displayed.
Working with numerous internal and external stakeholders, the design was implemented in months with minimal negative impacts to SEO value and traffic.
Home Energy Challenge Windows
Home Energy Challenge Windows
Navigational Drawer Organization
Navigational Drawer Organization
Design Style Guide Development
Design Style Guide Development
Auto-fill Lead Capture Form
Auto-fill Lead Capture Form
Outcome
Outcome
Organic traffic entering the website went up 3 times and the conversion of that traffic into people filling out the form increased by over 200%.
Organic traffic entering the website went up 3 times and the conversion of that traffic into people filling out the form increased by over 200%.
