UI/UX →
UI/UX →
Sunnova Email Design System
Sunnova Email Design System
Sunnova Email Design System
Worked with the Marketing Cloud team at Sunnova to build a flexible, brand-aligned email design system. It was designed to handle everything from lead generation and partnership outreach to customer updates, billing reminders, and educational content — all while staying true to Sunnova’s look and feel, and scalable enough to grow with our needs.
Worked with the Marketing Cloud team at Sunnova to build a flexible, brand-aligned email design system. It was designed to handle everything from lead generation and partnership outreach to customer updates, billing reminders, and educational content — all while staying true to Sunnova’s look and feel, and scalable enough to grow with our needs.
Role
Role
Art Director/Senior UI Designer
Art Director/Senior UI Designer
Employer
Employer
Sunnova
Sunnova
Areas
Areas
Research, Direction, Design
Research, Direction, Design
Invoice Email
Invoice Email
Install Tracking Email
Install Tracking Email
Background
Background
Previously, our emails lacked consistency in both design and voice, which made the customer experience feel disjointed. For existing customers, billing emails were often unclear, leading to confusion and an increase in customer care calls. New customers also struggled, as they had little visibility into where they were in the installation process, creating frustration and uncertainty during a critical stage of their journey.
Previously, our emails lacked consistency in both design and voice, which made the customer experience feel disjointed. For existing customers, billing emails were often unclear, leading to confusion and an increase in customer care calls. New customers also struggled, as they had little visibility into where they were in the installation process, creating frustration and uncertainty during a critical stage of their journey.
Marketing Cloud Component System
Approach
Approach
We created email journeys designed to walk customers through the installation process, letting them know what to expect at every stage. To make things even easier, we added educational blocks with videos and articles customers could explore on their own. For prospect emails, we used those same blocks to promote other products they might be interested in, while also offering educational content to help them learn more about Sunnova’s services.
We created email journeys designed to walk customers through the installation process, letting them know what to expect at every stage. To make things even easier, we added educational blocks with videos and articles customers could explore on their own. For prospect emails, we used those same blocks to promote other products they might be interested in, while also offering educational content to help them learn more about Sunnova’s services.
Component Specifications
Component Specifications
Sample Email Layouts
Sample Email Layouts
Outcome
Outcome
The new email system delivered great results. Invoice emails helped reduce customer care calls by 15%, while also improving on-time payments and boosting enrollment in autopay. On the prospect side, lead emails saw an average increase of 2–3% in email conversion rates.
The new email system delivered great results. Invoice emails helped reduce customer care calls by 15%, while also improving on-time payments and boosting enrollment in autopay. On the prospect side, lead emails saw an average increase of 2–3% in email conversion rates.
